In America, the evolution of professional sports continues with more and more co-branding deals, the latest between the New York Liberty of the Women’s National Basketball Association and Foxwoods Resort Casino, popular for casino games.

Involving a WNBA team, the deal announced on Thursday, is the latest involving a WNBA team. from the WNBA, in the past year, four teams have signed contracts to have corporate logos worn on their game jerseys.

It’s a sign that, on a WNBA court these days, the corporate sector is recognizing there is more talent than at any time in the rather short history of women’s basketball.

With LifeLock, the Phoenix Mercury signed, the casino sportsbook favorite, Los Angeles Sparks came to terms with Farmer’s Insurance the same month. Now, in Connecticut, with Foxwoods, a state crazy for women’s hoops, the now the Liberty have struck a deal. The in-state rival Connecticut Sun will play the Liberty, replete in their new game jerseys, in the Mohegan Sun Arena: ten miles down the road but a lot closer on paper.